Ring of Kerry and Lakes of Killarney One of the best known destinations in the country, with particurarly high recognition in the US market. the scenic beauty of the area makes it a 'must' on itineraries. The area has a long-established touriwm base to service visitors and is attracting an increasing share of the domestic market.

Atlantic coast and Bays the name and the image capture the imagination of potential and actual visitors. Wild Ireland, remote Ireland and real Ireland provide the basis of the perception. Open roads, unspoilt culture abd countryside drive the desire for the experience.

the Blarney Stone Another 'must-do' visitor attraction, especially for visitors from long-haul markets. the 'unique' West Cork experience the appeal, the scenery and ambiance of West Cork delivers a unique visitor experience, catering to based and touring visitors. the area is rich in land and water-based activities and is a showcase for good Irish food including Kinsale as the gourmnet capital of Ireland. Golf World renowned links nad signature courses are the primary motivation for an important share of the golfing market to and within Ireland. Sailing and marine-based activities The strong international sailing connections of the area together with its maritime heritage, Cork harbour, the West Cork and West Kerry coastlines and islands are strong motivators to visit. Festivals and Events The region boasts a number of festivals attracting overseas and domestic visitors, including Cork Jazz; Cork Film; Rose of Tralee; Kinsale Gourmet; and Listowel's Writers' week. Cork as a business hub Tourism in the city is underpinned by and established and expanding business hub, including indigenous and FDI enterprises and its position as the major regional administrative centre